Creating Routes

La falacia del costo hundido

Falacia del costo hundido

“Terminaré esta horrible película, así que obtendré el valor total de la entrada de cine que pagué”. Todos hemos estado allí: ya sea con comida, eventos o incluso programas de estudio.

Esta forma de pensar se llama la falacia del costo hundido y después de leer este artículo, serás tú quien tome tus propias decisiones y no el monstruo de la falacia del costo hundido.

Nuestro amigo Pablo

Érase una vez Pablo, un chico que acababa de graduarse de un programa de estudios tradicional, estaba lleno de expectativas y listo para comenzar su nuevo trabajo.

Todos los días iba a su oficina con toda la disposición de dar lo mejor de sí mismo a pesar de que empezaba a darse cuenta de que no había mucho crecimiento en el área que había estudiado.

Un día se dio cuenta de que su mejor amigo, Juan, estaba ganando mucho dinero y escalando la escalera corporativa con facilidad en otra empresa en un campo diferente: la programación. Por eso, Pablo comenzó a frustrarse y comenzó a trabajar cada vez más, pero sin obtener resultados porque las oportunidades en su campo eran escasas. Luego, comenzó a poner excusas sobre haber elegido la carrera equivocada y haberse quedado atrapado allí para siempre.

Ya tenía una carrera tradicional, por lo tanto, la programación estaba fuera de su perímetro.

Hasta que finalmente Juan convenció a Pablo de que la programación era para todos y que personas de diferentes orígenes estaban dejando de lado sus carreras y entrando en el campo de la informática.

Era hora de que Pablo aceptara que era mejor dejar ir todas esas horas y esfuerzo dedicado a su campo tradicional y seguir adelante.

La falacia del costo hundido a veces hace que nos quedemos en cosas que sería mejor dejar ir. Todo porque estás “demasiado involucrado en algo como para renunciar” o porque tienes miedo de ser etiquetado socialmente como “un desertor”.

Hay una salida fácil

Una vez que etiquetamos nuestras emociones, somos mucho más capaces de controlarlas, según Daniel Coleman en su libro Inteligencia Emocional.

Por contradictorio que parezca, el proceso de toma de decisiones es emocional, no racional, según varios libros, uno de ellos es Inteligencia Emocional. Por lo tanto, sólo reconocer que la falacia del costo hundido ha entrado en juego en tu proceso de toma de decisiones ayuda controlar mejor la tomar decisiones.

Como dijo Julia Gales en su video de Youtube: Al menos tener la falacia del costo hundido en tu radar significa que tienes la oportunidad de superarla, y así, tomar la decisión que te llevará a obtener mejores resultados.

Llévate contigo:

• Las decisiones se toman en base a las emociones.

• La falacia del costo hundido nos impide tomar las mejores decisiones.

• Olvídate de estar “demasiado involucrado en algo”.

8 tips so recruiters reach out to YOU

Don’t run behind recruiters and job openings, let them come to you!

In this article, we’ll go through 8 tips that will skyrocket your LinkedIn profile. If you let recruiters come to you, you have a competitive edge: you’re the reward!

Knowing that you are a desired professional, puts you in a position to ask for more benefits! On the other hand, if you apply for a job position, the role is the reward, which puts you in a poorer position to negotiate.

1.     Location

Change the location of your LinkedIn to a big city near you: Big companies hire third-party recruiters (sometimes in other countries). These recruiters look for people in a certain locality. Take advantage of that, what are the probabilities of a recruiter looking for people in a town rather than in a big city? This has helped me land the last two jobs.

2.     Use the headline to your benefit

DON’T put your current profession in the headline, put what you want to become, and use keywords/buzzwords like PMP, Data analyst, etc. To know what the most searched keywords are, first look for open positions on LinkedIn using those keywords and compare the number of results.

3.     Professional picture

You are selling yourself on this platform, you are the product. Therefore, marketing and first impressions are very important.

Go to and remove the background of your profile picture:

For example, this is my picture:

You can even find a pattern for your LinkedIn banner:

Final result, a clear LinkedIn profile in less than 2 minutes:

4.     Skill assessments

Do the skills assessments of LinkedIn! This helps you to appear in front of everyone when a recruiter is looking for candidates.

5.     Keywords are your friends

Use the description section to your advantage: Use keywords here and write at least 300 words.

6.     Increase your social selling index and network

Add random HR/ Recruiters, this will help with two things: Increasing your Social Selling Index and it will also increase your network.

The Social Selling Index (SSI) is an indicator that tells you how well you are using the LinkedIn platform. This index will help you to know how good or bad are you doing against your network and industry. Here is the link to see your own SSI:

7.     Don’t be needy

Remember: the hiring process is a negotiation process.

Therefore, DON’T EVER use the “open for work” banner in your profile image, this shows desperation and neediness.

If you use the “open for work” banner, it shows that you have no better alternative, hence, you have no leverage in the negotiation process.

8.     Have your own brand

Your LinkedIn profile URL has random characters by default. You can edit your own LinkedIn profile URL to make it more professional and start building your own brand.

In my case, I have my email address in my URL, which shows consistency in my different communication channels.

Have these tips helped you? Please comment if you have more LinkedIn tips.

Why rich stay rich: Asymmetric risks


Have you noticed that rich people’s children stay rich? This not only happens because they have more opportunities but also because they know how to seize them.

In this article we will discuss one of several factors that make the rich stay rich, with this new power, you’ll start detecting opportunities where others see nothing.

What the heck is an asymmetric risk?

Icons from

Asymmetric risks are about betting small for a high probability of rewards.

Here’s a story taken from the book “Deep Work” that perfectly explains this concept, it involves Peter Shankman, an entrepreneur, and social media pioneer.

Peter spent much of his time traveling by plane, leaving him little to no time… <Or this is how a non-rich person would see it>. Peter realized that these moments, being at 10.000m, locked in a seat with nothing in front of him, nothing to distract him was the perfect opportunity to write a book. Therefore, Shankman signed a book contract that gave him only two weeks to finish the entire manuscript. Meeting this deadline would require incredible concentration. To achieve this state, Shankman did something unconventional. He booked a round-trip business-class ticket to Tokyo. He wrote during the whole flight to Japan, drank an espresso in the business class lounge once he arrived in Japan, then turned around and flew back, once again writing the whole way—arriving back in the States only thirty hours after he first left with a completed manuscript now in hand. “The trip cost $4,000 and was worth every penny”, he explained.

Breaking down the asymmetric risk: $4,000 investment for a HUGE reward, far beyond the initial investment.

Getting down to business

How can you apply asymmetric risk in your professional life? Here you have some examples:


This platform is by far the most important when it comes to finding a new job, therefore, your profile should say “I’m the one you’re looking for” by itself. By investing small amounts on this platform, you can have HUGE returns, it worked out for me!

  • Professional photo: Four years ago, I paid a professional photographer $60 for a session. From there I got both profile and background photos. It was worth every penny, Linkedin has helped me to find amazing job opportunities.


We are living in an era where you can have an X1000 return on your investment by just pressing a button. Of course, the possibilities of getting such returns are low, but it only takes ONE investment to blow up to compensate for all other investments. Investing early on, as little as $50 (a dinner) in a new cryptocurrency can become your new house down payment.

This example is a tricky one because as humans we tend to just look at how much we can lose instead of how much we can win. Is it $50 really that much? Or $20.


One year ago, I obtained a SCRUM Master certification, it was easy and it cost $150 but my Linkedin profile exploded.

The same happened with other certifications that cost just around $100 but helped me land new jobs. They were worth every penny.


Books are a hack in life: You get the life experience of someone who is/was experienced in their field for just a few dollars. Just one sentence in the book can make your investment totally worth it.

Please, don’t save the money when it comes to buying books, your future yourself will thank you!

Think like a winner

If you were to take something from this article with you, let it be this: Don’t think “I could lose these few pennies amount”, instead, ask yourself: “How could I convert these few pennies into thousands of dollars?”.

Those who think in pennies amounts remain in pennies amounts.

Do you think asymmetric risks, with small investments, are worth pursuing? Let me know!

If you liked this idea of asymmetric risks, here is a great Youtube video from one of the best channels, Alux:


  • Rich people know how to leverage asymmetric risks.
  • Smart small investments could have a huge potential return.
  • Don’t get stuck thinking about “I might lose some pennies”, watch them as they’re: pennies.